User visits the site with the ad space. Contextually the site sends a request to fill the empty ad space.
The AdServer receives the request to fill the ad space, select the advertiser’s ad to fill it and supplies the best creatives based on audiences and contextual signals
Ad serves and feed performance data back to the AdServer.
Campaign Manager 360 is an ad management and ad serving solution for brands and agencies.
It is used to manage digitals campaigns across websites and mobile and provide a robust set of features for ad serving, targeting, verification and reporting